Brand history

Brand history

Born in 1968 in Salerno as a family business combining the tailoring skills of Biagio Santaniello and the tradition of trousers-sewing of his wife Carmela, Sartoria Santaniello specialized in the menswear tailoring, soon acquiring the basis for a solid business development.
The son of Biagio and Carmela, Antonio, realized this aim combining the inherited passion, the knowledge of an industry where he has literally grown up, the willing to learn and the predisposition to search for something new, which is an essential feature for any evolution.
Antonio get a field training approaching to the product under the supervision of the managing commercial Giuseppe Bianchi, who get him used to travel, educated his knowledge and refined his taste already well configured.
From observer, Antonio bring progressively his contributions, reaching full mastery and autonomy in just a few years of apprenticeship.
During the early 90s Antonio Santaniello developed his first production, immediately revealing a well defined artistic personality in tailoring.
THE FIRST COLLECTION ARRIVED IN 1991 WITH IMMEDIATE SUCCESS.
The secret is all in the creative approach of Antonio, starting from collecting of the inspirations and structuring a real system of extra- fashion ever-deepening. From the design to the furniture, from the upholstery to the art of ceramics and the latest trends in technology.
Each inspiration is elaborate and translated into a tissue, a shape, a match.
Each input becomes creative impulse spreading into aspects which arise from the perspective of the moment.
The style of Antonio Santaniello becomes a multifaceted fashion looking around 360°, absorbing from various sectors, reflecting the various worlds with which it comes into contact.
In the middle there is the individuality of its creator, who is composing the various tiles as a deus ex machina.